Avila University’s M.S. in Digital Marketing is a flexible, STEM-designated program offered in both hybrid and fully online formats. This degree is perfect for aspiring marketing professionals and entrepreneurs who want to master digital strategy, analytics, and brand communication in the modern business landscape.
The M.S. in Digital Marketing is designed to prepare students with cutting-edge knowledge and real-world skills in digital branding, social media strategy, content creation, e-commerce, search engine marketing, and analytics. The program blends creativity with technology and strategy to prepare students for high-impact roles in today’s competitive digital economy.
Students will gain hands-on experience with leading marketing platforms, tools, and analytics technologies while exploring digital ethics, global strategy, innovation, and customer behavior. Courses are designed to balance foundational knowledge with practical application in digital channels.
Graduates of the M.S. in Digital Marketing program will be equipped to lead digital transformation in businesses, enhance online presence, and build data-driven marketing campaigns that deliver measurable results.
- Plan and execute digital marketing campaigns across channels such as search engines, social media, email, mobile, and e-commerce.
- Analyze customer data and digital performance metrics using tools like Google Analytics, Meta Business Suite, and CRM platforms.
- Apply branding, storytelling, and content strategy to build customer loyalty and enhance brand visibility.
- Demonstrate ethical and legal considerations in digital advertising, data privacy, and online consumer rights.
- Lead digital marketing teams, manage budgets, and drive ROI through innovation, agile marketing, and strategic thinking.
Potential Career Opportunities
- Digital Marketing Manager
- SEO/SEM Specialist
- Social Media Manager
- Content Marketing Strategist
- E-Commerce Marketing Manager
- Digital Analytics Consultant
- Performance Marketing Analyst
- Email Marketing Specialist
- Marketing Automation Manager
- PPC Campaign Manager
- Brand Strategist
- Digital Marketing Director
- Influencer Marketing Coordinator
- CRM Marketing Manager
- Growth Marketing Analyst
- Online Advertising Manager
- Conversion Rate Optimization (CRO) Specialist
- Digital Communications Consultant
- Web Marketing Analyst
- Mobile Marketing Strategist
Contact
Department of STEM, Whitfield
11901 Wornall Road / Kansas City
Jaime Fuentes, Graduate Technology Program Director
E: jaime.fuentes
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