Advertising + Public Relations
Bachelor of Arts Communication: Advertising and Public Relations
The advertising/public relations concentration is reality-based. Blending theoretical knowledge with practical experience, a degree of Bachelor of Arts in Communication from Avila prepares students for successful careers in advertising, brand management, copywriting, public relations, sales, event planning, or sports marketing. Students have opportunities to:
- Create advertising plans and proposals using traditional and new media
- Write media releases and promotional pieces for real clients
- Learn techniques for creative branding strategies including social media
- Publish in various print and electronic campus publications
- Organize and publicize campus events
- Learn and conduct market research
- Develop web pages and integrated brand promotions
- Network with experienced faculty and professionals in advertising and PR
Additional experience is gained from professional internships. These practical experiences and professional contacts translate into a competitive advantage in the job market. All advertising and public relations students complete a portfolio showcasing their professional work prior to graduation.
The Communication Department provides a broad base of theoretical and practical coursework in the communications industry. The candidate for the Bachelor of Arts degree must fulfill all general degree requirements. In addition to completing core foundation courses and mastering the use of software across the field, students will develop skills suited to their particular career interests.
| Communication | |
| CO 225 | Mass Media & Society |
| CO/AR 271 | Digital Media & Software |
| CO 360 | Issues in Media Law |
| CO 391 | Communication Theory |
| CO 495 | Internship |
| CO 499 | Senior Seminar |
| Advertising & Public Relations | |
| CO 213
CO 216 |
Strategic Presentations
Corporate Script Writing |
| CO 235 | Principles of Advertising |
| CO 317 | Promotional Writing |
| CO 319 | Ad Campaign Planning |
| CO 331 | PR Concepts |
| CO 415 | Integrated Branding |
| CO 435 | Ad/PR Practicum |
| CO 452 | Corporate Communications Seminar |
| 3 credit hours of Talon Media Practicum | |
| AR 221 or AR 322 or CO 380 May be used as additional Communication credits |
| Course Requirements: | |
| CO 225 | Mass Media & Society |
| CO 317 | Promotional Writing |
| CO 319 | Media Writing |
| CO 415 | Integrated Branding |
| Six Credit Hours From: | |
| CO 213 | Strategic Presentations |
| CO 235 | Advertising |
| CO 331 | PR Concepts |
| CO 435 | Practicum |
| Total Credit Hours: 18 |
Open to all Communication students majoring in Advertising & Public Relations, Sports, Communication, or Film & Digital Media. Students are awarded grants up to $2,000 annually.
Requirements
- Full-Time Student majoring in Communication
- Regular Admissions Status (If the student is provisional admit, the student must attain regular status at the completion of the first academic year.)
- Personal Interview with Communication Faculty
- Letter of Recommendation from High School or College Instructor, Counselor, or other appropriate representatives (internship or work supervisor, coaches, adult media club director, etc.)
- Work hours in the Communication department based on the grant amount awarded.
In order to renew, you must
- Enroll in a minimum of 9 hours of CO credits first academic year and a minimum 15 hours of CO credits each year thereafter.
- Maintain Full-time Student Status
- Maintain a 3.0 in communication classes taken at Avila.
- After the second academic year student must present a DVD/portfolio of work for review and renewal.
If you have any questions and to set up an interview, please contact nicole.esquibel@avila.edu.
Newspaper (Talon News Media) Scholarships
Requirements
- Full-Time Student
- Regular Admissions Status (If the student is provisional admit, the student must attain regular status at the completion of the first academic year.)
- Personal Interview with Communication Faculty
- Letter of Recommendation from High School or College Instructor, Counselor, or other appropriate representatives (internship or work supervisor, coaches, adult media club director, etc.)
- Optional: Work Samples (News stories (written, video, audio); original writing samples; design and layout samples, photojournalism, audio or video podcasts, etc.) Bringing in work samples can help increase the size of the grant.
Requirements to renew Newspaper (Talon News Media) scholarships
- Must actively participate in TNM activities as team members and attend meetings, contribute to planning, organizing, and production of TNM publications and programs even if not enrolled for credit or work-study.
- Must sequentially enroll in and successfully complete Introduction to Journalism, Writing for the Media, Talon Practicum 385 (1 hr), and Talon Practicum 485 (3 hours).
- Must during the first semester join (at Talon’s expense) and remain in good standing with the American Collegiate Press Association and the Missouri Media College Association standards and practices.
If you have any questions and to set up an interview, please contact Joe.Snorgrass@avila.edu.