B.S.B.A. – Marketing
Avila University’s Marketing major provides a strong background to enter this popular, fast-paced, and dynamic field. This flexible degree opens doors to exciting opportunities in advertising/public relations, marketing research, personal selling, sales, consulting, brand/product management to name but a few. Marketing majors are also very well-positioned to enter MBA programs of study. Avila University’s Marketing students frequently pursue high-quality internships, part-time work, and related minors such as Communication or Psychology to position themselves for a wider selection of career options.
SPECIAL NOTE: If a student graduates with relevant work or internship experience, the student can expect a higher starting salary and more career options, such as in the areas of Advertising and Marketing Management.
BUSINESS COMPOSITION REQUIREMENT (unless completed as part of Core)
EN 112 Composition II: Rhetorical Argument or
EN 210 Composing for the 21stCentury or
EN 213 Writing with Style
BUSINESS CORE REQUIREMENTS
- AC 201 Principles of Accounting I
- AC 202 Principles of Accounting II
- BL 305 Legal Aspects of Business I
- BU 340 Business Communications
- BU 499 Business Policy
- EC 202 Principles of Microeconomics
- EC 203 Principles of Macroeconomics
- EC 240 Statistical Analysis
- EC 241 Quantitative Analysis
- FI 330 Finance
- MG 321 Management OR MG 322 Organizational Behavior & Development
- MG 498 Strategic Management
- MK 310 Marketing
MARKETING MAJOR REQUIREMENTS
- MK 415 Marketing Policy (CE)
- MK 417 Marketing Research
- Four (4) of the following:
- EC 340 Statistical Analysis II: Regression
- MK 312 Consumer Behavior
- MK 313 Promotion Strategy
- MK 316 Personal Selling
- MK 411 International Marketing (GS)
- MK 412 Services Marketin
- MK 420 Digital Marketing
A career in marketing
Advertising Coordinator ● Kansas City Median Salary: $61,245
Marketing Assistant ● Kansas City Median Salary: $40,840
Marketing Coordinator ● Kansas City Median Salary: $53,130
