The Association of Marketing and Communication Professionals’ (AMCP) announced its 2015 International AVA Digital Awards Competition winners and Erin Casey Lee sophomore Communication student won individual honors for her campaign entitled “{I}nd the Stigma” (pronounced End the Stigma) aimed at reducing the stigma of mental illness reporting which often unnecessarily leads to suicide among college students. Lee’ worked with the Avila Counseling Center and other mental health professionals to construct the campaign which included companion graphics, web, and video elements.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work entered in the competition range from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.
The AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. The AVA Digital Awards competition is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of thousands of marketing, communication, advertising, public relations, media production and free-lance professionals around the globe.
Casey says she was drawn to the topic and the need to do something about it through personal experiences with family and friends. She shared, “… it is often far too easy to ignore symptoms and just do nothing”. So, she sought to use the campaign to both raise awareness and assign individual responsibility to get involved, thus the {I}.
Dr. J. Anthony Snorgrass, Professor of Communications and Talon Faculty Advisor reiterated his pride in the Casey’s accomplishments. Snorgrass shared, “…the creative convergence of digital arts, technology, and information is changing the way we market, communicate, and interact socially. The advent of digital media allows audio, video, and electronic text to work together to enhance the speed and flow of information. To have our students’ work honored in this way among the over 2,000 entries from throughout the United States, Canada, and several other countries speaks to both the talents of the students and as well, the quality of the instruction being offered in the School of Visual & Communication Arts”.c