J. Anthony Snorgrass, Ph.D.,MCRP,AICP

Assistant Professor of Communications
Advertising & Strategic Media
Talon Media Network Faculty Advisor
Talon Advertising Group (TAG) Advisor-AAF Student Chapter
Dallavis 807
816.501.2494
janthony.snorgrass@avila.edu

Professional Experience & Background

J. Anthony Snorgrass brings the School of Visual and Communications Arts faculty his strong reputation in strategic account planning, branding, advertising, promotion, and media. Snorgrass's unique and diverse background, which includes over thirty (30) years professional experience as a public service executive, corporate executive, entrepreneur, and educator in various communication venues, including consultancies with JoS.A.Snorgrass & Associates ( http://www.jasa-media.com ) – a management consulting & training firm; AdVantage Associates

( http://www.advantage-associates.com ) - a firm dedicated to providing non-profits and cause related advertising and programming; and a stint as Executive Vice President of Muller + Company which specializes in advertising and design for retail and corporate clientele. A hallmark of his work at Muller + Company included ultimate responsibility for the $39 million multi-media Missouri Tourism Account, which included nation-wide and international branding and advertising where he worked in collaboration with Al Reis, noted author and brand guru.

Professor Snorgrass also provides consulting services to many area and international not-for-profit and profit organizations, including branding and advertising services for the American Jazz Museum, the Housing Authority of KCMO, the Republic of Zimbabwe; Camp Fire, the Capper Foundation, the KCK Board of Public Utilities; the KC Library System, State of Kansas Department of Health & Environment, Wyandotte County Kansas lead Poison Prevention Program, Swope Parkway Health Center, Mid America Regional Planning Commission, and the Local Initiatives Support Corporation.

He has taken a leading role in identifying accessibility and universal design strategies addressing how to use and setup Web 2.0 sites as successful social networking and marketing resources for persons with a variety of disabilities, assistive technology users, and Augmented Reality applications. In addition, his work with resources like Bobby Approved, WC3, have provided important options for expanding the universality of sites and applications before publication.

He has previously taught graduate and undergraduate level courses in communications, leadership, marketing, management, government, and planning at the University of Kansas, Auburn University, Alabama State University, Alabama A&M University, Park University, and as an adjunct faculty member for Avila University's Communications Department.

Academic Credentials & Teaching Philosophy

Snorgrass possesses outstanding credentials in advertising, management, administration, and brand development. He received his Ph.D. from Walden University's School of Public Policy and Administration focusing on new media communications in public policy environments and non-profit leadership and management. He also holds two Master's degrees from the Ohio State University and a B.A. from the University of Kansas. He holds certification as an Economic Development Specialist (EDS) from the National Development Council and has achieved national certification from the American Institute of Certified Planners (AICP). Snorgrass specializes in strategic media, market segmentation, brand cultivation, destination marketing, ethnic marketing and marketing to under-served populations.

As an educator, Snorgrass describes his teaching style as intellectually demanding, introspective and visionary. He expects students to develop an appreciation and understanding of both the art and science of advertising, media, technology and other communication mediums then to become confident in this knowledge and it's applications in the real world. He teaches with a "bottom-line" orientation and a genuine sensitivity for the holistic nurturing of his students. His teaching philosophy is geared to prepare students not just to react to the world, but to prepare them to change the environment and society in which they must exist through forces of their own.

Research & Academic Pursuits

Snorgrass' scholarly research on the instrumentation of technology in educational, entertainment, advertising, and communication venues has been met with national acclaim. He also has a strong academic and intellectual interest in exploring the image and use of minorities and women in advertising; the historical significance of advertising's influences on developments in American society; as well as the urban ‘hip-hop” culture and its unabashed influence on the direction of advertising, fashion, film, language, publishing, art, politics, religion, legislation, technology, behavior, and other cultural dynamics of our lives.

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