The purpose of the Marketing minor is to provide students with an understanding of how the Marketing function, using a customer focus, can be used to successfully sell goods, services and ideas. The minor prepares students to work with Marketing professionals and is therefore an excellent complimentary supplement to related major areas of study such as Communication. In addition to a common core of business preparation courses, students take additional courses with a Marketing focus. For a minor in Marketing a minimum grade of “C” or better is required in all classes. The Marketing minor is not permitted for Business majors.

IDEAL MAJOR PAIRING:
Communication - Advertising and Public Relations
Art & Design