Avila’s Marketing major will provide you with a strong background to enter this popular, fast-paced and dynamic field. Students with this flexible degree often find exciting opportunities in advertising/public relations, marketing research, personal selling, consulting, brand/product management to name but a few. Marketing majors are also very well positioned to enter MBA programs of study. Avila Marketing students frequently pursue high quality internships, part-time work and related minors such as Communication or Psychology to prepare themselves for a wider variety of career options.
If a student graduates with relevant work or internship experience, the student can expect a higher than median starting salary and more career options i.e., in the areas of Advertising and Marketing Management.
Listed below are a sample of possible job opportunities with a Marketing degree.
. Click on a job position to get a brief description of the job duties.
Coordinator of Marketing - $46,500
Coordinates and implements marketing communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness. Organizes the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports. Prepare status reports on marketing efforts.
Retail Coordinator - $35,000
Oversees item pricing, and merchandise additions and deletions for retail operations. Ensures accuracy of pricing data in database and of automated pricing systems. Provides reports to management as needed.
Logistics Analyst - $43,000
Enhances product workflow by analyzing and developing logistics plans that affect production, distribution, and inventory. Creates and reviews procedures for distribution and inventory management to maximize customer satisfaction and minimize cost.
Market Research Analyst - $44,800
Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales.
Market Research Supervisor – Entry Level - $56,000
Supervises activities in the market research department. Ensures appropriate use of analytic techniques to determine demand for products and services. Interprets and predicts consumer trends, formulates research and development proposals, and monitors research projects. A level I supervisor is considered a working supervisor with little authority for personnel actions.
Marketing Assistant - $35,500
Coordinates and assists with the marketing activities of a product or business line which may include advertising, direct mailing, printing, customer events, and trade shows.
Marketing Manager Trainee
Marketing managers develop the firm's marketing strategy. With the help of product development managers and market researchers, they determine the demand and potential target markets for products and services offered by the firm. Marketing managers develop pricing strategy to maximize the firm's share of the market and its profits while ensuring that customers are satisfied. In cooperation with sales, product development, and other managers, they monitor trends that pinpoint the need for new products and services and then work with advertising and promotion managers to communicate with potential customers about the firm's products and services.
Because this career opportunity is so broad, so is the salary range. A good rule of thumb is that these careers likely earn new graduates the midpoint or above compared to other Marketing opportunities.
Product Marketing Analyst - $49,300
Prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives. Advises sales team on any relevant product concerns. Recommends changes to current product development procedures based on market research and new trends.
Public Relations Specialist - $41,700
Prepares and disseminates information regarding an organization through newspapers, periodicals, television and radio and other forms of media.
Sales Analyst - $43,800
Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Assists in the development of sales quotas and forecasts for the sales team. Recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends.
Sales Engineer - $50,200
Generates new business and ensures growth of existing accounts. Assesses potential application of company products or services and offers solutions that meet customer needs. Researches and presents reports showing potential customers the cost benefit of purchasing company products or services. Provides technical training to clients and communicates customer feedback into future product developments. Uses technical knowledge of product offerings to support and build sales.
Sales Trainer - $39,000
Ensures maximum effectiveness of sales force by developing and implementing training programs.
